Expert Strategy Consulting Services for Growth
We help companies unlock growth, elevate their brand, and master strategic transformations.
20+ years’ experience
Bain & Company approach
CEO & Board-level leadership
Expertise in luxury, travel, tech, and more
Based in Zurich, working internationally
Unique Dual Perspective: Benefit from a rare combination of strategic foresight honed over 10 years at Bain & Company and the practical, execution experience of an 8-year public company CEO
Strategic & Analytical Excellence: Deep expertise in strategy definition, organisational transformation, and customer-led growth, underpinned by Bain & Company's rigorous analytical toolkit
CEO Leadership Experience: Real-world practical implementation experience, resulting in a comprehensive understanding of a business leader's challenges
Hands-on Operational Experience: Direct operational experience leading full business model transformations, creating new business lines, executing M&A transactions, and taking a company public
Focus on Pragmatic, Implementable Solutions: We firmly believe that the critical few pragmatic, implementable solutions deliver most tangible value
Senior Attention: As a boutique strategy consultancy, we give our clients undivided senior attention
Leveraging more than decade of top-tier Bain & Company consulting expertise and 8 years as CEO of a publicly listed luxury travel group, JVL Consulting, led by Jan V. Luescher, delivers pragmatic strategies and impactful results.
A Unique Value Proposition
Our Services
JVL Consulting offers tailored advisory services designed to address your most critical challenges and unlock sustainable growth.
Our areas of expertise include:
Strategy & Growth
Corporate strategy development (overall company direction)
Business unit growth strategy (identifying and capturing new growth opportunities)
Customer-led growth / "voice of the customer" assessment / Net Promoter Score
Commercial Due Diligences for potential acquisitions
Competitive benchmarking and market intelligence
Portfolio management and strategic review of business lines
Commmercial Excellence
Operating model development
Organisational effectiveness & design
Change management and transformation leadership
Culture change and leadership alignment
Turnaround and business model restructuring
Digital transformation roadmap (company-wide or business unit)
Post-merger integrations (PMI)
Project Management Office (PMO)
Brand positioning for luxury/travel brands
Premium/luxury customer experience design
Loyalty and membership programme design
Customer journey optimisation in luxury hospitality/travel
Digital innovation for travel/luxury businesses
Online community strategy development and engagement models
Luxury & Travel
Value proposition refinement
Brand positioning
Customer experience design and improvement
Sales effectiveness and salesforce optimisation
Customer segmentation and targeting
Cost reduction and efficiency improvement
Organisation redesign for effectiveness and efficiency
Organisational Transformation
Strategic Transformation of a Luxury Travel Network
Transformed a loss-making scocial media business into a profitable luxury travel group, growing the member base from 35k to 100k members. Redesigned the business model, added new products, improved digital platforms, and led and implemented a full brand repositioning.
Operating Model Redesign for $ 10bn Med-Tech Company
Led key aspects of a major organisational redesign for a US-based global medical technology leader, which enhanced decision-making speeds and operational effectiveness across Europe and Canada.
Strategy Definition for a Private Equity Fund
Developed a comprehensive market entry and investment strategy for a private equity fund looking to capitalise on opportunities in a new emerging market.
Commercial Due Diligence for a Top 3 Beer Producer
Conducted thorough market and competitive analysis as well as a strategic fit assessment of the potential acquisition target to support a multi-million investment decision for a leading global beer brewery.
Featured Projects
Testimonials
"In my 25 years in the industry, I have never come across a CEO who cared about the business, the product and the technology as deeply as Jan. Full of energy, ideas and enthusiasm to deliver the best possible product.”
-Rory Sinclair,
Head of Technology
"Working with Jan ... was an incredible experience and a true privilege. He led the company through some of its most challenging chapters—tight budgets, negative press, the Covid crisis, and even moments when the company was close to collapsing. Through it all, Jan never lost his focus, optimism, or belief in the team."
Kiril Kiroski,
Senior iOS Developer
"...I can say with great sincerity that he was the best CEO I’ve had the opportunity to work with.
Jan’s clarity of vision, thought, and strategic focus, along with exceptional leadership skills and team building were the cornerstone of building the organisation."
Grant Holmes,
Commercial Director
"I had the chance to work closely with Jan, and honestly, he made a huge difference.
Jan has a great instinct for product and was always up for chatting through ideas, sharing feedback, or helping connect the dots between user needs and business goals."
Aivars Meijers,
Senior iOS Developer
"Jan brought a unique mix of vision, drive and genuine care for the people on the team. Under his leadership, we didn’t just grow, we transformed as a company."
Elen Lang,
Senior Events Manager
"What stood out most to me was his genuine care for the people he works with. He made complex challenges feel manageable and always created space for collaboration and growth. Jan's ability to navigate complex challenges while keeping teams aligned and engaged is something I learned a great deal from."
Jeamy Navarro-Schrank,
Digital Marketing Manager
"Jan sought out everyone's knowledge and opinions to inform decisions, while inspiring confidence in team members ... He led with trust, clarity and integrity, which is evident in the company culture he helped to create and which remains. ... His ambitions led the corporate expansion, his creativity led to new products, his vision led to high-level strategic partnerships."
Elspeth Day,
VP Member Services
"I had the pleasure of working with Jan for over two years and was consistently impressed by his grounded leadership style and sharp analytical thinking. He combines strategic clarity with a down-to-earth approach that fosters trust and a strong team culture."
Scott McKnight,
Business Development
"It was a true privilege to work with Jan ... From the very beginning, it was clear he brought a fresh energy to the company - an inspiring mix of creativity, vision and an unwavering belief in the team."
Milan Nasevic,
Web Team Lead
I’m Jan, the founder of JVL Consulting. I am a results-driven leader with 20+ years of comprehensive professional experience. My career has been defined by a commitment to analytical problem-solving, a keen business intuition, and a focus on pragmatic solutions that deliver tangible value.
My consulting journey began at Bain & Company, where I spent a decade advising clients worldwide. I then became CEO of ASMALLWORLD, transforming it from a loss-making niche social network into a profitable, publicly listed luxury travel group. Along the way, I led M&A deals, digital transformation, IPOs, and built a high-performance team that delivered results.
I am based in Zurich but lived on four different continents over the years (New York, Johannesburg, Singapore). I speak (Swiss) German and English.
My passion? Delivering pragmatic, actionable strategies and building organisations that truly perform. I believe great consulting is about creating impact, not just advice.
Jan V. Luescher
About Jan V. Luescher
We look forward to diving into your business challenges and discovering how JVL Consulting can help you reach your strategic goals.
Whether you’re setting a new course, transforming your organisation, or accelerating growth, we deliver a tailored, results-driven approach, designed to turn ambition into achievement.
© 2025 JVL Consulting. All Rights Reserved